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Offset printing, also called offset lithography, is a method of mass-production printing in which the images on metal plates are transferred (offset) to rubber blankets or roller sand then to the print media. The print media, usually paper, does not come into direct contact with the metal plates. This prolongs the life of the plates. In addition, the flexiblerubber conforms readily to the print media surface, allowing the process...
Why Give Gifts?
Gifts are a genuine advertising medium targeting specifically the receiver and the advertising stays with the receiver. Other mediums such as T.V., radio, print media, etc. target across a wide spectrum of (mainly unrelated) audience and the message does not stay, unless repeated constantly.